Ikea

Our friends at Rethink came to us with some hilarious scripts and an almost open brief to produce two spots for IKEA's new Service Offer campaign. My part was the exterior environment: modeling, lighting and texturing, plus custom procedural textures for the assets and the environment.

The goal was to highlight two of IKEA’s services drawing inspiration from the 80s wrestling era and all the spandex, glam and theatrics that go with it. The stories follow customers battling with their new purchases which in turn, have animated and are feistily fighting back. Tagging in the IKEA staff, the pros come to the rescue using sweet wrestling tactics and heroically defeat the boxes.