Our task at Tendril for this one was to develop a Motion Graphics language using the graphic elements Ray-Ban was already using in their printed and still campaigns. My task as a Technical Director was to find ways to model those concentric lines and represent the sound waves animating through them. Also did the model prepping and Lookdev/shaders.
Client: Meta
My Role: LookDev and Houdini RnD
Client: Meta
My Role: LookDev and Houdini RnD
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/29c49fb1-e29c-4bf6-905f-dad9f1bc34ac_rw_1920.jpg?h=19b65a2cd6b942c9c691357c419d9cba)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/c33055ec-a209-4797-b148-0667c1ead097_rw_1920.jpg?h=92204f03fdc0c6362b48d862d50405fa)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/baca2b95-78d8-4337-9faf-a0a8cbf7a0e6_rw_1920.jpg?h=421fdebe78796d2e033a0b52a54a267f)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/25a60b8b-3c13-4d04-bf49-dfb0d4b22452_rw_1920.jpg?h=8c722eec92fd51c8c94a9621ded9acc5)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/b5a0bb68-6d79-45e7-9222-76f8cb42d4c4_rw_1920.jpg?h=f51af543b0a6400b3ff007b5213050f6)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/8c35e70e-f4e9-46b8-8c5f-3405a1801c3f_rw_1920.jpg?h=e88fdc01a821f772c97431fdf0351a2f)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/a14c7088-644f-45af-8909-acb241b35c74_rw_1920.jpg?h=669909d994e05ee1e53c9c146aa41d10)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/8a905c42-167a-4d81-a71d-6eb1e4011579_rw_1920.jpg?h=661f1f325a1d0f279dc3faed044eee91)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/17766fa9-3430-4f07-a3f0-50ec5cf85a6c_rw_1920.jpg?h=121a9d769abb4396925c34aa7e380f3f)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/aa03ec55-968d-44f0-b91e-63aab36fafa2_rw_1920.jpg?h=4610cde5fe257a70ec4f47a18ea5e520)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/acadacb5-9e41-47f8-a890-bbcf9f16b8d9_rw_1920.jpg?h=c7064cdb00041aa66c78d43732279359)
![Those are the lines of a different model.](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/2512255f-6f80-4036-83ae-e952918252c4_rw_1920.jpg?h=2add2259dc4ba199f610a52f8f959bb2)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/99d5a280-de21-461d-b738-864c14879c2a_rw_1200.gif?h=09ab6ea0ed493cd6a17bb0b7d24f34db)