Our task at Tendril for this one was to develop a Motion Graphics language using the graphic elements Ray-Ban was already using in their printed and still campaigns.  My task as a Technical Director was to find ways to model those concentric lines and represent the sound waves animating through them. Also did the model prepping and Lookdev/shaders. 
Client: Meta
My Role: LookDev and Houdini RnD

Those are the lines of a different model.

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