Tech Innovation Film
AT&T 5G Helmet
True innovation in sport means expanding who can access the game.
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/11a61a5e-4982-48a5-930f-6351e8f5cb05_rw_3840.png?h=af1f5dcc41535a71e0d2878a2abe8465)
What if technology could change the game for Deaf and hard of hearing athletes impacted by on-field communication barriers?
We helped AT&T introduce the AT&T 5G Helmet: the world’s first football helmet designed to level the playing field for Deaf and hard of hearing players.
Collaborating with Translation, we crafted a film that serves as a celebratory introduction of this technological marvel, through a dynamic exploration that brings to life the helmet's design and cutting-edge features. Powered by Letin AR technology, the helmet enables coaches on the sideline to instantly deliver plays to the eyes of players via AT&T 5G technology.
The film speaks to this immediate impact, leaving audiences with a profound understanding that the AT&T 5G Helmet is more than just protective gear—it's tangible progress in the ever-evolving landscape of sports technology.
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/2ce010a1-a7c9-4176-a1b3-520b6ea06087_rw_3840.png?h=e9e4347385fcccc56ed7b7e1a381725f)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/f5de717b-d006-4cbe-ba20-f0c5ac96c4e5_rw_3840.png?h=82abc0910d18d4803d95e641e74d9c14)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/40ea953a-4ce5-46a7-8fd8-daa994cec4df_rw_3840.png?h=aa1b0e92f26d7e46e9935914c6e07690)
Motion Graphics that Match the Speed of the Game
We created a series of motion graphics during the RnD phase of this project to represent the communication between coaches and players using the AT&T 5G Helmet.
Process RnD Shots
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/0797f252-3904-4a5d-a9be-09caf68b00eb_rw_1920.jpg?h=391d383aed4f24fffa37dd4819b6b46d)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/9753d240-c187-4eb3-bda5-7c77d5e7efd8_rw_1920.png?h=803b04c258ed5ef6dcd6d9d916ccbf67)
![](https://cdn.myportfolio.com/397fd950-1710-4e9c-a09a-138ed995f79d/759f3f4f-b372-4dd9-abb4-31727077576e_rw_1920.png?h=bfc2d9cd2165fb915bf6bfc89eeb1eb9)
Client: AT&T
Agency: Translation
Production Company: Tendril
Creative Director: Leo Mateus
Executive Producer: Mary Anne Ledesma
Directors: Molly Smisko & Don Ackerman
Producer: Gerard Goco + Cody McFarland
Art Director: Martina Stiftinger
2D Design: Jack Collis, Gabriel Rocha, Safeer Ali, Rafa Cezar
3D Design: Runbo Chen, Rita Louro, Leonardo Bortolussi, Vinicius Naldi, James Van den Elshout, Rafa Eifler, Andrew Prousalis
Model & Texture: Flavio Diniz, Andrew Prousalis
3D Animation: Sam Tato, Chris Peregom, Emi Flores
2D Animation: Gabriel Rocha, Juliana Custódio, Safeer Ali, Rafa Cezar
Light & Render: Andrew Prousalis, Yeseong Kim, Leonardo Bortolussi, Marcelo Souza, Christian Hecht
Compositors: Astrid Cardenas, Paulo Dias, Irmak Simiz, Rob Del Ciancio